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NARDA NEWS

Keep Your Couch Full: Interview All the Time


By Eric Herrenkohl

 

Chris Burkhard is a friend and colleague of mine and is president of CBI Group in Delaware, a full-service recruiting firm. Chris tells a great story about the importance of interviewing all the time if you are serious about consistently hiring A-players. Chris started his company about the same time that I started mine, about 14 years ago. CBI has grown tremendously over that time, but recruiting was a tough business back in 2008, when the financial collapse caused almost all hiring to come to a grinding halt. It was the first time that CBI had to lay people off.

Right in the middle of one of these tough periods, one of Chris’ executives came to him and said, “A buddy of mine who is in our industry wants to interview with us, and he really is an A-player. Should we interview him?” Chris had constantly preached to his people that they needed to be looking for A-players to join their team, and this manager had chosen the middle of a recession to begin taking his advice!

So now it was Chris’ decision: Should he take the time to interview his manager’s friend amid such a bad business environment? He had just laid someone off that morning. The chances that he would hire this guy were almost nil. The last thing he wanted to do or felt he had time to do was conduct a job interview. Yet to his credit, Chris went ahead with the interview. Why?

He later told me that he learned this lesson early on from working in his father’s business. As his dad would say, “You always have to keep your couch full.” His father meant that you always have to know where your next hire is going to come from. If you can’t picture in your mind the faces of several A-players who are qualified potential new hires, you have no one “on your couch.” This means that when an employee leaves your business (and sooner or later someone always leaves), you have no one to take his or her place. You have to start from scratch to find a new person. Often, when companies have failed to recruit before they need someone, they hire a warm body rather than an A-player just to get the position filled.

 

 Read the full article in the Members Only section


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RRetailers, Servicers, Suppliers: A Call for Industry Participation

For more than 75 years, the North American Retail Dealers Association has been the voice of independent appliance, electronics, bedding and furniture retailers. Through education, representation and a host of benefits, NARDA has worked diligently for all retailers.

Here’s how you can help both the industry and your own enterprise: NARDA is now moving forward into new areas and seeks volunteers that can give an hour or less each month to help guide the association. Please indicate your interest and you will be contacted and given more information.

Your name:

Contact number:

NARDA also is asking you to identify the areas in which it can assist you and your business. Whether it is legislation, education, legal services, publications, repair service or cloud-based services, please indicate which issues are most important to you. The very best suggestions will receive a $100 gift card.

Please express your willingness to volunteer and suggestions to bob.goldberg@sfnr.com.

                        
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