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NARDA's mission is to provide the power of knowledge to independent retailers and servicers through progressive education, information and services, with friendly and prompt service.

                   

NARDA NEWS

 

How to Help Your Retail Employees Evolve So They Can Create Exceptional Customer Experiences

 

By Bob Phibbs, The Retail Doctor®

Editor’s note: We chose to run this timely article because it further discusses the issue of apathy as it relates to that of the salesperson. The Sales Talk series devotes more than half of its space discussing relationships from both the sales associate’s and customer’s perspective, with the emphasis placed on that of the salesperson. Stay tuned for the remaining Sales Talk articles to follow.


I was consulting with a new luxury client. I was going to be working on their sales floor, so he told me I would have to wear the old school uniform of a dark navy suit, tie – the works. I went to the closest Nordstrom to buy a suit. A salesman approached and focused just on me. He wanted to know what type of retailer my client was and where else I might be wearing the suit. He spent a good 30 minutes helping me pick out a suit and several conservative shirts.


When I tried on a light blue Canali shirt, I felt like I was a four-year old boy – my shirt covered not just my wrists and palms, but went beyond my fingers. I said, “I don’t think this is going to work,” and turned around to show him. He laughed and told me he could have the sleeves cut at no charge, and it would be ready in a day. “Really?” I replied. “In all my years shopping here, I never knew that was possible.” I happily purchased several shirts and ties.

 


 

 

                                                  

 Read the full article in the Members Only section


The Original Blue Book - Major Appliance Job Rate Guide was written and developed by Dean Landers. Mr. Landers wanted more options and features for his original product so he partnered with Service Company Solutions to create a more functional product. By combining the "Blue Book" with the innovative MPH engine, we have been able to create a more comprehensive "Blue Book". This new book includes both standard and premium appliances and has a more extensive listing of product codes and always up-to-date parts integration.

The book is only $149.95 and includes both standard and premium brands. For ordering details click here.

RRetailers, Servicers, Suppliers: A Call for Industry Participation

For more than 75 years, the North American Retail Dealers Association has been the voice of independent appliance, electronics, bedding and furniture retailers. Through education, representation and a host of benefits, NARDA has worked diligently for all retailers.

Here’s how you can help both the industry and your own enterprise: NARDA is now moving forward into new areas and seeks volunteers that can give an hour or less each month to help guide the association. Please indicate your interest and you will be contacted and given more information.

Your name:

Contact number:

NARDA also is asking you to identify the areas in which it can assist you and your business. Whether it is legislation, education, legal services, publications, repair service or cloud-based services, please indicate which issues are most important to you. The very best suggestions will receive a $100 gift card.

Please express your willingness to volunteer and suggestions to bob.goldberg@sfnr.com.

                        
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North American Retail Dealers Association
222 South Riverside Plaza, Suite 2100
Chicago IL 60606
Phone: 312.648.0649 or 800.621.0298 (US Only)
Fax: 312.648.1212
Email: nardasvc@narda.com

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