Sale Price Comparisons Are Being Challenged in Court
By Robert Goldberg, NARDA General Counsel
Every state has a statute that regulates false and deceptive practices and unfair competition. Because state courts interpret these statutes, the application of these laws varies. What does not vary in any jurisdiction is a prohibition on false advertising.
Ads are meant to generate store or Internet traffic, and if they are not truthful, the consumer has been brought into the retailer based upon false information. If the consumer makes a purchase based upon false information, he or she has been deceived. False advertising cases were plentiful 10 years ago and now have appeared again.
In December, the Los Angeles City Attorney brought charges against four major retailers for false advertising – Macy’s, Sears, JC Penney and Kohl’s. The complaint alleges that the prices from which the reductions were taken were not the prices at which the goods had been offered to the public in the preceding three months. The complaint provided specific examples:
JC Penney sold a bathing suit for a sale price of $31.99 that was marked down from $46. But the bathing suit was never sold for $46 – its highest price was $31.99 after even further markdowns.
Sears advertised a Kenmore washing machine on sale for $999.99, almost $180 less than its "regular" price. However, the washer was never sold for $1,179.99.Read the full article in the Members Only section
The Original Blue Book - Major Appliance Job Rate Guide was written and developed by Dean Landers. Mr. Landers wanted more options and features for his original product so he partnered with Service Company Solutions to create a more functional product. By combining the "Blue Book" with the innovative MPH engine, we have been able to create a more comprehensive "Blue Book". This new book includes both standard and premium appliances and has a more extensive listing of product codes and always up-to-date parts integration.
The book is only $149.95 and includes both standard and premium brands. For ordering details click here.
RRetailers, Servicers, Suppliers: A Call for Industry Participation
For more than 75 years, the North American Retail Dealers Association has been the voice of independent appliance, electronics, bedding and furniture retailers. Through education, representation and a host of benefits, NARDA has worked diligently for all retailers.
Here’s how you can help both the industry and your own enterprise: NARDA is now moving forward into new areas and seeks volunteers that can give an hour or less each month to help guide the association. Please indicate your interest and you will be contacted and given more information.
NARDA also is asking you to identify the areas in which it can assist you and your business. Whether it is legislation, education, legal services, publications, repair service or cloud-based services, please indicate which issues are most important to you. The very best suggestions will receive a $100 gift card.
Please express your willingness to volunteer and suggestions to email@example.com.
2011 CODB Survey Now Available
For ordering details click here.
Members Renew Online!!
To login to the Members Only section to update your information and renew your membership use the email associated with your organization's personal contact. Your password has not changed. If you are having difficulties signing in please contact NARDA, Nardasvc@narda.com.