Education and information...
the power of knowledge

Welcome to NARDA!

NARDA's mission is to provide the power of knowledge to independent retailers and servicers through progressive education, information and services, with friendly and prompt service.



Selling in a Retail Store: Can You Be a Natural-Born Salesperson?

By Bob Phibbs, The Retail Doctor®

“He’s a natural-born salesman.” When I hear that phrase, it is often being used as a dig. It implies being a good salesperson is something you are born with, like being left-handed or double-jointed. It implies you either have it or you don’t, that selling is a talent, something you don’t have to work at.

Nothing could be further from the truth. Make no mistake. Selling in a retail store, especially when you are young and feel every slight as a personal betrayal to your soul, is something you have to grow into. My mom always said, “Your father had the gift of gab.” But that’s not really selling. That can just be the result of a big ego and of being so insecure that you have to dominate a conversation.

To be a great salesperson, you start with being curious about another human being. What makes them tick? How can I briefly get past their defenses and insecurities – along with my own – to get a story out of them?

That’s not natural. Humans are selfish. We want to do what we like. We want to talk about ourselves. We want to listen to what we want. That rarely allows someone else – especially a stranger – to come in. So we judge them and make up a story in a heartbeat about them and how we’re better, smarter or thinner.

When you are a salesperson, you live for a chance, however briefly, to become a magician and create magic. For example, yesterday when I was collecting my speaker’s badge at the registration desk for a running event in Austin, Texas, I merely asked a young woman why she had a gold anchor on the chain around her neck. She touched it, smiled and said she works on cruise ships. She heads group tours as they travel around the world and had just gotten back from the Amazon.

“I’ve never had anyone ask me about it,” she smiled. I told her I had just gotten back from Bogotá and how very different it was from New York. We shared a bit of pleasant conversation about the Amazon, gnats, malls and New York.


 Read the full article in the Members Only section

The Original Blue Book - Major Appliance Job Rate Guide was written and developed by Dean Landers. Mr. Landers wanted more options and features for his original product so he partnered with Service Company Solutions to create a more functional product. By combining the "Blue Book" with the innovative MPH engine, we have been able to create a more comprehensive "Blue Book". This new book includes both standard and premium appliances and has a more extensive listing of product codes and always up-to-date parts integration.

The book is only $149.95 and includes both standard and premium brands. For ordering details click here.

RRetailers, Servicers, Suppliers: A Call for Industry Participation

For more than 75 years, the North American Retail Dealers Association has been the voice of independent appliance, electronics, bedding and furniture retailers. Through education, representation and a host of benefits, NARDA has worked diligently for all retailers.

Here’s how you can help both the industry and your own enterprise: NARDA is now moving forward into new areas and seeks volunteers that can give an hour or less each month to help guide the association. Please indicate your interest and you will be contacted and given more information.

Your name:

Contact number:

NARDA also is asking you to identify the areas in which it can assist you and your business. Whether it is legislation, education, legal services, publications, repair service or cloud-based services, please indicate which issues are most important to you. The very best suggestions will receive a $100 gift card.

Please express your willingness to volunteer and suggestions to

Social Networking
facebookother (2).gif 


2011 CODB Survey Now Available
For ordering details
click here.

Members Renew Online!!

To login to the Members Only section to update your information and renew your membership use the email associated with your organization's personal contact. Your password has not changed. If you are having difficulties signing in please contact NARDA,


North American Retail Dealers Association
222 South Riverside Plaza, Suite 2100
Chicago IL 60606
Phone: 312.648.0649 or 800.621.0298 (US Only)
Fax: 312.648.1212

Powered by Wild Apricot Membership Software