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NARDA's mission is to provide the power of knowledge to independent retailers and servicers through progressive education, information and services, with friendly and prompt service.

                   

NARDA NEWS

 5 Questions You Should Ask in Every Selling Situation

    


By Marc Wayshak


More than 500,000 startups are born each year in the United States alone. Impressed by that number? Don’t be – because 50 percent of those startups fail within their first year. Within the next four years, another 50 percent or more will fail. The environment for small business is hostile. If you’re running a small business today, you know what I mean. Luckily, there are ways to master your environment and give your company a leg up. The No. 1 rule is this: You absolutely must know how to sell your product or service, and you need to do it better than your competitors do.

The good news is that your competitors are out there right now enthusiastically pitching the features and benefits of their products to your prospects. They’re making cheesy sales calls, inundating people with their boring information, using outdated closing techniques, and finally wasting their time following up on prospects that are unlikely to do business with them. The bad news is that you’re probably doing the same exact thing.

Having worked with thousands of small business owners and salespeople in a wide range of industries, I have a unique perspective on how companies are selling today. I can tell you that most companies are doing it all wrong. Rather than pitching their products or services, salespeople and business owners should be asking effective questions to understand their prospects’ challenges and goals. By asking great questions, salespeople create great value in the eyes of their prospects.

 Read the full article in the Members Only section


The Original Blue Book - Major Appliance Job Rate Guide was written and developed by Dean Landers. Mr. Landers wanted more options and features for his original product so he partnered with Service Company Solutions to create a more functional product. By combining the "Blue Book" with the innovative MPH engine, we have been able to create a more comprehensive "Blue Book". This new book includes both standard and premium appliances and has a more extensive listing of product codes and always up-to-date parts integration.

The book is only $149.95 and includes both standard and premium brands. For ordering details click here.

RRetailers, Servicers, Suppliers: A Call for Industry Participation

For more than 75 years, the North American Retail Dealers Association has been the voice of independent appliance, electronics, bedding and furniture retailers. Through education, representation and a host of benefits, NARDA has worked diligently for all retailers.

Here’s how you can help both the industry and your own enterprise: NARDA is now moving forward into new areas and seeks volunteers that can give an hour or less each month to help guide the association. Please indicate your interest and you will be contacted and given more information.

Your name:

Contact number:

NARDA also is asking you to identify the areas in which it can assist you and your business. Whether it is legislation, education, legal services, publications, repair service or cloud-based services, please indicate which issues are most important to you. The very best suggestions will receive a $100 gift card.

Please express your willingness to volunteer and suggestions to bob.goldberg@sfnr.com.

                        
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North American Retail Dealers Association
222 South Riverside Plaza, Suite 2100
Chicago IL 60606
Phone: 312.648.0649 or 800.621.0298 (US Only)
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