Would you like to better understand the demographics of consumers who shop for electronics in-person versus online?

As part of the partnership with the Consumer Electronics Association (CEA), NARDA members now have access to CEA’s Market Research, an online resource that provides valuable data to help you keep on top of the trends in the CE industry.

With more than 500 reports created each year, CEA Research is recognized as the authoritative source for consumer electronics market data. CEA provides ongoing, primary research into consumer buying patterns, awareness of new technologies, interest in product features and a host of other issues. CEA Research conducts approximately 20 unique consumer studies each year. The reports contain executive summaries and analysis of the survey data, top-line results and detailed data cross-tabulated by demographic categories, as well as lifestyle variables such as Internet access.

CEA’s consumer market research reports explore a variety of questions related to consumer perception, awareness and buying patterns such as:

• What are the demographics of consumers who intend to buy a new television set within the next year?
• For those who do not own an HDTV, why have they not yet purchased one?
• What is the consumer perspective on return policies of CE retailers?
• Are efforts to educate consumers on return policies working?
• When consumers shop for CE products what are their main priorities (features, styling, ease of use, etc.)?

In addition to consumer market research, NARDA members have access to technology white papers, the CE Future Forecast database, and a searchable database of historical CE product sales. The CE Future Forecast database contains detailed 5-year forecasts of factory unit and dollar sales and covers more than 100 product categories.

The historical CE product sales database provides comprehensive tables of historical data such as factory unit and dollar sales, average price and household penetration rates from the product's introduction to current day. Products categories include video, home & portable audio, home information products, mobile electronics, blank media, accessories, batteries and more.

NARDA Members login to access this valuable resource!