Education and information...
the power of knowledge


annMich.gifAnn Micheals & Associates



Current Mystery Shopping Participants:
here to view
your completed surveys.

If you have sluggish sales and questionable customer service, how do you pinpoint exactly who, what or where the problem is?  Mystery Shopping takes the guesswork out of trying to identify the problem.   

Even the best employees can improve with training. The Mystery Shopping Program will help you identify specific problem areas that you can target for improvement and training.   

“Finding out how the training was converting into real-life situations at our stores was of great interest to me.”
Gary Sita, Johnson’s Appliance, Northfield, NJ

What is a Mystery Shopper?
A Mystery Shopper is a person who is trained to shop your store in person, by telephone, or both!  It's your choice!  The Mystery Shopper is trained to observe the things that are important to you, and provide you with objective feedback on the customer experience. Neither you nor your staff will know which customer is your Mystery Shopper.

Benefits of Mystery Shopping:

  • Increased sales
  • Identifies problems
  • Employee accountability
  • Boost employee productivity
  • Ensure policies are adhered to
  • Improved customer service/retention
  • Create or reinforce training program
  • Voice of the customer
What makes NARDA’s Mystery Shopper program unique?
  • Mystery Shoppers are carefully screened, certified, and are specifically trained for each assignment.
  • Flexible program choices are designed to meet your needs.
  • All reports are maintained online, 24/7. This system provides a multitude of reports that are extremely helpful in analyzing many aspects of your business.
Get started with Mystery Shopping today!

Improve both your customer service and bottom line profits at the same time. Simply give Mystery Shopping the opportunity to review your existing service and provide you with some ideas that may raise the level of service now being offered. Capture new customers and keep your existing customers because you have great service instead of participating in a price war with your competition.

NARDA Member Options undefined Choose the package that's right for you.

Bronze Package - Includes a quantitative survey only.
Silver Package - Includes a quantitative survey with comment boxes.
Gold Package - Includes the quantitative survey and the invaluable full narrative.
Phone shops
Start up fee - A $250 value that is FREE for NARDA Members!

For more information, or to begin your Mystery Shopper program, contact Kathy Doering at
630.922.7804 ext. 11 or and tell her you're a NARDA member.

Ann Michaels & Associates is the exclusive mystery shopping provider for NARDA. 
annMich.gifAnn Michaels & Associates, Ltd.
3108 S. RT 59
Suite 124-255
Naperville, IL 60564

North American Retail Dealers Association
1526 Howard Ave.
Marengo, IA  52301
Phone: 888-777-8851 (US Only)

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