Education and information...
the power of knowledge



Founded in 1943 during World War II with a $100 donation from a local utility and free legal assistance, the National Electrical Retailers Association (NERA), as NARDA was called then, put itself at the forefront of industry issues.

Originally formed to promote appliance manufacturing when war production took precedence, the association championed the cause of independent retailers through legislative advocacy as large-scale mega-retailers began to dominate the postwar marketplace. That beginning in legislative advocacy has continued throughout the association's history.

In 1946, NERA held its first convention. It continued for nearly 50 years as the premier meeting place for retailers and their suppliers.

In 1948, the association changed its name to the National Appliance and Radio Dealers Association (NARDA). Its members quickly began selling what then was an expensive novelty--television sets--when demand for them skyrocketed in the early 1950s.

By the mid-1950s, NARDA's long commitment to the business education of thousands of dealers was solidified when the Institute of Management was started, and in 1958, the Institute of Service Management began.

In 1968, NARDA started a revolutionary electronics data processing center that provided free analysis of gross margins.

In the 1970s, NARDA urged manufacturers to adopt single-price sheets for all customers rather than offering lower prices to preferred customers, such as builders or power retailers.

In 1974, NARDA changed its name to the National Association of Retail Dealers of America. Sales of video cassette recorders (VCRs) in 1979 increased 50 percent over such sales in 1978.

During the early 1980s, the NARDA Credit Union was formed, which since its recent merger with Credit Union 1, still provides financial services for NARDA members.

In 1984, a service division, the National Association of Service Dealers (NASD), was established. Along with the EIA, NASD originated the Universal Appliance Warranty form in 1987, which is still in use today.

At its 50th anniversary convention in March 1993, NARDA built a model store on its convention floor to demonstrate innovative display techniques, redesigned its logo and renamed the association the North American Retail Dealers Association.                  

During the 1990s, NARDA pioneered a computer-readable version of its NARDA form to speed its inputting. The association's monthly magazine, "NARDA News," was turned into a four-color publication and renamed "NARDA Independent Retailer."

In 1993, the NARDA/NASD Cost of Doing Business Report began being prepared by a market research company. In the late 1990s, the Institute of Business Management was expanded to twice a year with the addition of the Institute for Retail and Service Center Management.

NARDA's unique business education and consulting opportunity, "Vision . . . A Program For Progressive Retailers," was begun in 2002. That year the first NARDA Compensation and Benefits Report was issued.

In 2007, more than 500 independent retailer, service business operators, technicians and educators attended the second annual Service & Retail Convention (SRC).   The 2007 SRC was a partnership between the Electronics Technicians Association (ETA), the North American Retail Dealers Association (NARDA) and the United Servicers Association (USA) and was formed to provide a unique educational/networking experience and reduce the number of industry events.  Attendees left with actionable ideas and outstanding networking opportunities.  With 51 exhibitors and 86 educational sessions SRC attendees received the best and broadest range of education being offered at any industry.

NARDA's long-time advocacy efforts continue via its work with the Consumer Electronics Retailers Coalition (CERC), the Certified Service Center (CSC) program, The National Coalition of Electronics Education (NCEE)  and the National Retail Federation (NRF).   In 2007 and 2008 the NARDA worked closely with other industry groups to play a leadership role in the transition from analog to digital television signals.

NARDA continues its important goal in assisting independent retailers and servicers to succeed in a competitive environment. It maintains a focus on education and information.  These valuable benchmarks provide NARDA members the opportunity to improve their performance levels on a continuing basis.


North American Retail Dealers Association
1526 Howard Ave.
Marengo, IA  52301
Phone: 888-777-8851 (US Only)

Powered by Wild Apricot Membership Software